About Me.
As a seasoned professional with a profound passion for design and a penchant for bringing sports to life, I am dedicated to crafting products that seamlessly integrate into the active lifestyle of enthusiasts. With an extensive background in design and years of industry experience, I possess a comprehensive understanding of the intricate interplay between creativity, technical proficiency, and commercial viability within the realm of sneaker design.
Throughout my career trajectory, I have spearheaded and actively contributed to numerous sneaker projects, guiding them from conceptualization through to final product launch. My design ethos revolves around the strategic fusion of pioneering materials and cutting-edge technologies, aimed at delivering unparalleled performance, comfort, and aesthetic appeal. This approach is tailored to meet the discerning demands of sports aficionados seeking premium-quality footwear solutions.
Beyond my professional pursuits, I am deeply entrenched in a personal affinity for sports, finding both solace and inspiration in activities such as running and basketball. I firmly believe that this symbiotic relationship between my passion for design and my love for sports not only fuels my creativity and drive but also fosters a heightened understanding of the nuanced requirements of sports enthusiasts. Consequently, I am better equipped to conceptualize and engineer innovative, pragmatic solutions that elevate the sporting experience.
Work Experience
2022-2023
XGX
Focused on creating high-quality, ergonomic pillows through research and experimentation. Designed popular products for various users and assisted in digital modeling and design advice. This experience enhanced design skills and understanding of the manufacturing process and market levels.
Designed gel pillow for helping people keep temperature of their head during sleep.
Designed a new style of pillow for women.
Designed a set of seat cushions and lumbar cushions with a common design language.
2018-2022
QD SPORT
Lead projects for professional running, basketball, and trail shoes, blend style with function using advanced materials. Designed the award-winning Feiying PB I marathon shoe was celebrated for performance and style. Collaborated with diverse teams to ensure product consistency and are recognized for leadership and creativity.
Participated in R&D and designed professional marathon running shoe Feiying PB I&II.
Participated in R&D and designed professional motion control running shoe Feiying I.
Participated in R&D and designed neutral runing shoe I&II.
Participated in R&D and designed professional cross-training shoe Warrior Pro I.
Participated in R&D and designed Keldon Johnson signed basketball shoe FengCi VI Pro.
2015-2018
ANTA
Worked on running shoes and race sponsorship designs with cross-functional teams, honed skills in Adobe tools and communication. Through varied projects, learned about running shoe basics and adapted to a fast-paced environment.
Worked closely with design director for the Future Run project.
Design of a new CMF scheme for the sponsorship shoes of the Spartan race.
Worked with design director for new concept performance running shoe.